Mobile security leveraging the security cloud

Solution Centre - Solutions That Mean Business

Content may be King, but where is it and is that the latest version?

Gartner predicts that by 2018, more than 50 percent of users will go to a tablet or smartphone first for all online activities.

Finding the latest version of “that file” with corporate desktop and NAS or SharePoint was easy, but less so from a mobile and with cloud stores added to corporate file stores.

content rich mobile tablet user

Mobility Challenges

Ensuring that mobile device users can get access to and engage with content on any mobile device will ensure the success of an organization’s mobile business initiative.

Richard Absalom, senior analyst, enterprise mobility at Ovum, said: "While pressure from end users continues to have an impact on the shape of the EMM (Enterprise Mobility Management) market, it is time for enterprises to become more proactive with their mobility strategies and look for ways that mobile devices—whether corporate or employee-owned—and apps can work in tandem with other endpoints to transform the way that people work."

Read only may not be enough, you might want to let users annotate, edit and revise content. This means having competent editing tools that run across the variety of platforms in use rather than forcing users to work around, by taking content outside the controlled environment to a personal cloud file share service, or email, so they can edit the content, then bring it back. This work around opens up all sorts of risks around data leakage, or even worse, loss of copyright of the material.

risk of data leakage from users bypassing systems

The Workaround

According to an IDC survey, only 40% of IT decision makers allow workers to access corporate information from employee-owned devices under BYOD policies. Yet 70% of those employees are actually accessing corporate information from their mobile devices despite directives telling them not to do so.

No matter how good the UI for an application, screen real estate has a significant impact on utilisation. Browsing content stores on a PC is relatively simple and historically files tended to be in a restricted number of places, perhaps a file share on a corporate NAS or through a SharePoint front end. But now with both approved and non-approved file sharing sites, content can be widely distributed.

A recent survey showed the average company uses 37 different file sharing services, which include a mix of enterprise ready services such as Box and high-risk services such as 4shared. Although many CIOs would not recognise that number, the point is that organisations have distributed data, whether by design or employee work around.

frustrated mobile user

Users Want

Having the right content delivered to the user at the right time can:

  • Ease employee frustration
  • Improve user experience
  • Improve mobility uptake
  • Reduce risk of employees bypassing controls
  • Reduce errors using old data
  • Improve productivity

The content delivery can be based on AD group membership for example, so the sales person can have the latest version of the sales presentation available to them on their mobile device without having to go searching for it as they rush into see a client.

Users also want similar content editing functions across platforms. They are used to editing stuff in situ on a desktop or laptop, they don’t want to have to resort to a laptop to do a pre-meeting edit. It is bad enough some have to carry work and personal phones, they don’t want to lug a tablet and notebook everywhere also.

mobile content usage

Who Uses The content?

Further than that, it is very easy for content generators to dream up fancy new presentations say, with fancy animations, completely oblivious to the fact that no one actually uses them.

Having content analytics that continuously monitors who is using what content, how often, and when— provides deeper intelligence into what materials are most useful to an organisation and how teams can better utilise content to increase efficiency and productivity. Maybe the users need education on how to use the new content, or maybe the content creators would be better employed with a different focus.

Using a single simple set up, the system should monitor the value of content in the system and automatically inform content publishers that their content is not being used or considered relevant to field users, and then even remove (clean up) content that fails the relevancy test.

Collaboration and Mobile User Engagement

Mobile user engagement is a lot more than just delivering a bunch of files to a user, it’s about creating a rich environment that enables users to make sense of the information that they have access to, being able to work with, edit, update and share content, and learn from each other.

Mobility will continue to transform how people work, share information and collaborate. The true value of mobile collaboration extends far beyond the ability to share diverse and complex content types from any mobile device—it is in the ability to understand the value and usage of content on an individual employee level, and create content recommendations based on this analytics data. The challenge today is to enable employees to be productive on their mobile devices in a secure and compliant manner.

As organisations mobilise their business they need to securely deliver the right content to the right users at the right time and location. Users should then be able to engage with content in a consumer-like experience that is secure, intelligent, relevant, and social.

To this end, organisations need an enablement platform that allows users secure access to engage with all types of content:

mobile collaboration worldwide

  • Files
  • Word Documents
  • Excel Speadsheets
  • PDFs
  • PowerPoint presentations
  • HTML5 content
  • Videos
  • RSS feeds
  • Forms
  • Social media
  • Etc

no matter where that content resides – file store, SharePoint or cloud file share service. That access should be through a single point of access and provide an amazing user experience on any mobile device.

Live video chat

Live, document-level video collaboration — letting users see and hear colleagues during direct feedback and editing sessions.

Content sharing

Server based content sharing — leveraging the server to send content as a link with full support for closed loop marketing and reporting.

Published social feeds

Published social feeds and group-based feed syndication that ensures that remote workers have the most relevant and interesting content regardless of location and connection status.

SocialIQ

Realtime content metrics inform who is doing what in the field with which materials. Share content views and clone top user actions to benefit from "tribal knowledge."

Rating, subscribing and sharing

Helping users identify and prioritize interesting content and engage with peers in real-time.